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AM
AMPLEUR

Luxury White W Protect UV Plus / SPF50+ / PA++++ / 30g / Light & Dewy

ラグジュアリーホワイト WプロテクトUVプラス / SPF50+ / PA++++ / 本体 / 30g / 軽くてみずみずしい
SPF 50+ · PA++++ Invisible No white cast — chemical/hybrid filters that disappear on skin. JP Japan jp-domestic Formulation variant: jp-domestic. Region-specific reformulations are tracked as separate products.

Octinoxate + ethanol + fragrance + multiple PEG emulsifiers hurt sensitivity/health; light cream texture maintains decent elegance.

◐ CHEM Chemical filters Chemical filters — Organic filters absorb UV. Cosmetically elegant; filter selection matters. ((· BS Broad spectrum Broad spectrum — Blocks UVA + UVB across the full sun-damage spectrum.
62.6
Composite
Composite score · independent
Ranks #1267 of 1558 in the current catalogue. Octinoxate + ethanol + fragrance + multiple PEG emulsifiers hurt sensitivity/health; light cream texture maintains decent elegance.
Composite is a weighted blend: UV 25% · Modernity 10% · Sensitivity 15% · Environment 10% · Elegance 15% · Health 25%.
Verdict Should you buy it?

A light dewy SPF50+ relying on octinoxate plus avobenzone for filtration, padded with squalane, ceramide NG, ergothioneine, and botanical extracts. Ethanol and fragrance sit prominently on the list.

Pros
  • Light, dewy finish suited to combination skin
  • Ceramide NG, ergothioneine, and squalane for barrier and antioxidant support
  • PA++++ UVA rating at SPF50+
  • Avobenzone delivers broad UVA-I coverage
Cons
  • Octinoxate present, an endocrine-disruption concern
  • Ethanol high on the list may irritate or dehydrate
  • Fragrance raises sensitization risk
  • Filter set is dated next to newer triazine options

Who it's for: Combination skin wanting a lightweight SPF with antioxidant extras, accepting octinoxate, ethanol, and fragrance in exchange for the feel.

01 Score breakdown
UV protection How well the product blocks UVA + UVB across the spectrum at the stated SPF/PA. 98
Filter modernity Penalises legacy filters (octinoxate, oxybenzone); rewards photostable next-gen filters. 50
Sensitivity safety Risk for reactive skin — fragrance, alcohol, known sensitisers. 32
Reef / env. safety Reef toxicity, biodegradability of UV filters and surfactants. 65
Cosmetic elegance Spread, finish, white-cast, comfort on skin. 70
Health safety Endocrine concerns, systemic absorption signals across the formula. 45
02 Composition · key UV filters 2 filters resolved
UVB 290–320nm UVB (290–320nm) — covered UVA-II 320–340nm UVA-II (320–340nm) — covered UVA-I 340–400nm UVA-I (340–400nm) — covered
Octinoxate Legacy Older organic filter. Photostable in combination; some literature concerns.
Avobenzone Legacy Older organic filter. Photostable in combination; some literature concerns.
03 At-a-glance facts
Protection
Filter type Mineral filters (zinc oxide, titanium dioxide) sit on skin and reflect UV. Chemical filters absorb UV. Hybrid blends both.
Chemical
Broad spectrum Protects across both UVA and UVB ranges. UVA causes aging and deeper damage; UVB causes burns.
Yes
Formulation & feel
Texture How the formula feels at application — milk, gel, cream, spray, stick, essence, lotion, powder, or cushion.
Cream
Finish How the formula looks on skin once dry: matte, natural, dewy, or glowy.
Natural
Tinted Adds sheer pigment (iron oxides) that masks the white cast common to mineral filters and gives a skin-tone finish.
No
Fragrance-free No synthetic perfume added. Not FDA-defined in the US; the EU requires 'Parfum' + the 26 named allergens on the label. 'Unscented' differs — may contain masking fragrance. Botanical oils still scent.
No
Alcohol-free No drying short-chain alcohols (alcohol denat., SD alcohol, ethanol). Does not refer to fatty alcohols like cetyl or stearyl alcohol, which are emollients.
No
04 Full ingredient list (INCI) 40 ingredients
MODERN FILTER 0 LEGACY FILTER 2 MINERAL FILTER 0 ADDED FRAGRANCE 1 NATURAL FRAGRANCE 0 ALCOHOL 1 WATCH 0 ACTIVE 4
Aqua· Ethylhexyl Methoxycinnamate Octinoxate — endocrine-disruption literature. ·Butylene Glycol·Methyl Methacrylate Crosspolymer·Cyclopentasiloxane· Alcohol Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts. · Butyl Methoxydibenzoylmethane Avobenzone — UVA filter, needs stabilisation. ·Polysilicone-14·Isotridecyl Isononanoate·Peg-8 Glyceryl Isostearate·Laureth-9·Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer·Acrylates/C10-30 Alkyl Acrylate Crosspolymer· Squalane Plant emollient; skin-mimicking. ·Aminomethyl Propanol·Polysorbate 60· Tocopherol Vitamin E — antioxidant. ·Stearyl Glycyrrhetinate·Mannitol·Hydrolyzed Collagen·Placental Protein·Moringa Oleifera Seed Extract· Glycerin Humectant — the workhorse hydrator. ·Polyquaternium-51·Xanthophyll·Gentiana Lutea Rhizome/Root Extract·Oenothera Biennis Seed Extract·Lecithin·Pueraria Lobata Root Extract· Ceramide Ng Skin-barrier lipid. ·Chlorella Vulgaris Extract·Arginine·Aloe Barbadensis Leaf Extract·Plankton Extract·Glycine Soja Sterols·Hydrogenated Lecithin·Carthamus Tinctorius Seed Oil·Ergothioneine·Phenoxyethanol· Fragrance Synthetic fragrance blend — a common irritant. Composition is a trade secret; can include dozens of compounds. Avoid if your skin is reactive.
Source: brand-published INCI. Last verified 19 Jun 2026. Show in detail
01 Aqua Water
02 Ethylhexyl Methoxycinnamate LEGACY FILTER Octinoxate — endocrine-disruption literature.
03 Butylene Glycol Butylene Glycol
04 Methyl Methacrylate Crosspolymer Methyl Methacrylate Crosspolymer
05 Cyclopentasiloxane Cyclopentasiloxane
06 Alcohol ALCOHOL Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts.
07 Butyl Methoxydibenzoylmethane LEGACY FILTER Avobenzone — UVA filter, needs stabilisation.
08 Polysilicone-14 Polysilicone-14
09 Isotridecyl Isononanoate Isotridecyl Isononanoate
10 Peg-8 Glyceryl Isostearate PEG-8 Glyceryl Isostearate
11 Laureth-9 Laureth-9
12 Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
13 Acrylates/C10-30 Alkyl Acrylate Crosspolymer Acrylates/C10-30 Alkyl Acrylate Crosspolymer
14 Squalane ACTIVE Plant emollient; skin-mimicking.
15 Aminomethyl Propanol Aminomethyl Propanol
16 Polysorbate 60 Polysorbate 60
17 Tocopherol ACTIVE Vitamin E — antioxidant.
18 Stearyl Glycyrrhetinate Stearyl Glycyrrhetinate
19 Mannitol Mannitol
20 Hydrolyzed Collagen Hydrolyzed Collagen
21 Placental Protein
22 Moringa Oleifera Seed Extract Moringa Seed Extract
23 Glycerin ACTIVE Humectant — the workhorse hydrator.
24 Polyquaternium-51 Polyquaternium-51
25 Xanthophyll
26 Gentiana Lutea Rhizome/Root Extract Yellow Gentian Root Extract
27 Oenothera Biennis Seed Extract Evening Primrose Seed Extract
28 Lecithin Lecithin
29 Pueraria Lobata Root Extract
30 Ceramide Ng ACTIVE Skin-barrier lipid.
31 Chlorella Vulgaris Extract Chlorella Extract
32 Arginine Arginine
33 Aloe Barbadensis Leaf Extract Aloe Vera Leaf Extract
34 Plankton Extract
35 Glycine Soja Sterols Soybean Sterols
36 Hydrogenated Lecithin Hydrogenated Lecithin
37 Carthamus Tinctorius Seed Oil Safflower Seed Oil
38 Ergothioneine Ergothioneine
39 Phenoxyethanol Phenoxyethanol
40 Fragrance ADDED FRAGRANCE Synthetic fragrance blend — a common irritant. Composition is a trade secret; can include dozens of compounds. Avoid if your skin is reactive.