AM
AMPLEUR
W Protect UV Tone Up P / SPF50+ / PA++++ / 30g / Smooth Cream Type that Melts into Skin / White Floral
WプロテクトUV トーンアップP / SPF50+ / PA++++ / 本体 / 30g / 肌に溶け込むようになじむ、なめらかなクリームタイプ / ホワイトフローラル SPF 50+ · PA++++ Tinted Iron-oxide pigment masks white cast with a sheer skin-tone finish. JP Japan jp-domestic Formulation variant: jp-domestic. Region-specific reformulations are tracked as separate products.
All-mineral tinted formula no ethanol, modest fragrance; ceramide and antioxidant additions support skin barrier.
△ MIN Mineral filters Mineral filters — Physical filters (ZnO, TiO2) sit on skin and reflect UV. Reef-safer; very gentle. ((· BS Broad spectrum Broad spectrum — Blocks UVA + UVB across the full sun-damage spectrum. A A-FREE Alcohol-free Alcohol-free — No drying short-chain alcohols (denatured / SD alcohol). ● TINT Tinted Tinted — Adds sheer colour — covers white cast and gives a skin-tone finish.
81.2
Composite
Composite score · independent
Ranks #287 of 1558 in the current catalogue. All-mineral tinted formula no ethanol, modest fragrance; ceramide and antioxidant additions support skin barrier.
Verdict Should you buy it?
An all-mineral SPF50+ tone-up cream pairing zinc oxide and titanium dioxide with ceramide NG, ectoin, squalane, and centella for barrier support. The trade-off is a noticeable mineral cream feel and a low-level fragrance.
Pros
- 100% mineral filters, no octinoxate or avobenzone
- Ethanol-free, friendlier to reactive skin
- Ceramide NG, squalane, and ectoin for barrier support
- Iron oxides and mica deliver visible tone-up coverage
- PA++++ broad-spectrum at SPF50+
Cons
- Contains fragrance, a potential sensitizer
- Mineral cream can feel heavier than chemical SPF
- Tone-up pigments may not flatter deeper skin tones
- Silicone-heavy base may pill under some bases
Who it's for: Sensitive or reactive skin wanting a high-protection mineral SPF with a subtle brightening finish and ceramide-led skincare extras.
01 Score breakdown
02 Composition · key UV filters 2 filters resolved
03 At-a-glance facts
Protection
Filter type Mineral filters (zinc oxide, titanium dioxide) sit on skin and reflect UV. Chemical filters absorb UV. Hybrid blends both.
Mineral
Broad spectrum Protects across both UVA and UVB ranges. UVA causes aging and deeper damage; UVB causes burns.
Yes
Formulation & feel
Texture How the formula feels at application — milk, gel, cream, spray, stick, essence, lotion, powder, or cushion.
Cream
Finish How the formula looks on skin once dry: matte, natural, dewy, or glowy.
Natural
Tinted Adds sheer pigment (iron oxides) that masks the white cast common to mineral filters and gives a skin-tone finish.
Yes
Fragrance-free No synthetic perfume added. Not FDA-defined in the US; the EU requires 'Parfum' + the 26 named allergens on the label. 'Unscented' differs — may contain masking fragrance. Botanical oils still scent.
No
Alcohol-free No drying short-chain alcohols (alcohol denat., SD alcohol, ethanol). Does not refer to fatty alcohols like cetyl or stearyl alcohol, which are emollients.
Yes
04 Full ingredient list (INCI) 48 ingredients
MODERN FILTER 0 LEGACY FILTER 0 MINERAL FILTER 2 ADDED FRAGRANCE 1 NATURAL FRAGRANCE 0 ALCOHOL 0 WATCH 0 ACTIVE 6
Aqua·Butylene Glycol·Cyclopentasiloxane· Zinc Oxide Mineral UV filter — physical block; reef-safer. · Titanium Dioxide Mineral UV filter — physical block; reef-safer. ·Sorbitan Stearate·Isostearyl Neopentanoate·Peg-60 Glyceryl Isostearate·Peg-9 Dimethicone·Hydrated Silica· Glycerin Humectant — the workhorse hydrator. ·Silica·Hydrogen Dimethicone·Dimethicone·Trimethylsiloxysilicate·Behenyl Alcohol·Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer·Isohexadecane·Sucrose Cocoate·Polysorbate 80·Iron Oxides·Peg-240/Hdi Copolymer Bis-decyltetradeceth-20 Ether· Tocopherol Vitamin E — antioxidant. ·Mica·Ammonium Polyacrylate·Calcium Carbonate· Panthenol Vitamin B5 — soothing humectant. · Ceramide Ng Skin-barrier lipid. · Centella Asiatica Extract Centella — calming, repair. ·Ectoin· Squalane Plant emollient; skin-mimicking. ·Hydrogenated Lecithin·Polyquaternium-51·Pentylene Glycol·Carthamus Tinctorius Seed Oil·Phytosterols·Prunus Yedoensis Leaf Extract·Olea Europaea Leaf Extract·Xanthophyll·Saccharomyces/Coix Lacryma-jobi Ma-yuen Seed Ferment Filtrate·Oenothera Biennis Seed Extract·Moringa Oleifera Seed Extract·Lecithin·Hydrolyzed Collagen·Plankton Extract·Ergothioneine·Phenoxyethanol· Fragrance Synthetic fragrance blend — a common irritant. Composition is a trade secret; can include dozens of compounds. Avoid if your skin is reactive.
Source: brand-published INCI. Last verified 19 Jun 2026. Show in detail
17 Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
22 Peg-240/Hdi Copolymer Bis-decyltetradeceth-20 Ether PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether
39 Xanthophyll
40 Saccharomyces/Coix Lacryma-jobi Ma-yuen Seed Ferment Filtrate Saccharomyces/Job's Tears Seed Ferment Filtrate
48 Fragrance ADDED FRAGRANCE Synthetic fragrance blend — a common irritant. Composition is a trade secret; can include dozens of compounds. Avoid if your skin is reactive.