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TH
THE RETINOTIME

White Whitening Day Milk UV SPF 50+ PA++++

SPF 50+ · PA++++ Tone-up Brightening veil from mineral & tone-up formulas; evens skin tone. JP Japan jp-domestic Formulation variant: jp-domestic. Region-specific reformulations are tracked as separate products.

Identical mineral formula: retinyl palmitate slight concern; heavy mineral load gives noticeable white cast on darker tones, otherwise low-irritant.

△ MIN Mineral filters Mineral filters — Physical filters (ZnO, TiO2) sit on skin and reflect UV. Reef-safer; very gentle. ((· BS Broad spectrum Broad spectrum — Blocks UVA + UVB across the full sun-damage spectrum. F F-FREE Fragrance-free Fragrance-free — No added fragrance or perfume — lower irritation risk for reactive skin. A A-FREE Alcohol-free Alcohol-free — No drying short-chain alcohols (denatured / SD alcohol).
72.3
Composite
Composite score · independent
Ranks #733 of 1558 in the current catalogue. Identical mineral formula: retinyl palmitate slight concern; heavy mineral load gives noticeable white cast on darker tones, otherwise low-irritant.
Composite is a weighted blend: UV 25% · Modernity 10% · Sensitivity 15% · Environment 10% · Elegance 15% · Health 25%.
Verdict Should you buy it?

All-mineral milk built on zinc oxide and titanium dioxide, fragrance- and alcohol-free, with niacinamide, ascorbyl glucoside, and retinyl palmitate. The heavy mineral load delivers strong UV coverage but leaves a visible cast on medium-to-deep skin tones.

Pros
  • Zinc oxide + titanium dioxide only; no chemical filters
  • Fragrance-free and ethanol-free formula
  • Niacinamide and ascorbyl glucoside as supporting actives
  • PA++++ broad-spectrum rating on a mineral base
  • Centella and dipotassium glycyrrhizate for skin support
Cons
  • Noticeable white cast on medium to deep skin
  • Retinyl palmitate raises photo-stability concerns
  • Heavy silicone-mineral feel may pill under makeup

Who it's for: Light-skinned wearers who want a fragrance-free mineral tone-up SPF and don't mind a perceptible white finish in exchange for no organic filters.

01 Score breakdown
UV protection How well the product blocks UVA + UVB across the spectrum at the stated SPF/PA. 99
Filter modernity Penalises legacy filters (octinoxate, oxybenzone); rewards photostable next-gen filters. 80
Sensitivity safety Risk for reactive skin — fragrance, alcohol, known sensitisers. 50
Reef / env. safety Reef toxicity, biodegradability of UV filters and surfactants. 100
Cosmetic elegance Spread, finish, white-cast, comfort on skin. 50
Health safety Endocrine concerns, systemic absorption signals across the formula. 58
02 Composition · key UV filters 2 filters resolved
UVB 290–320nm UVB (290–320nm) — covered UVA-II 320–340nm UVA-II (320–340nm) — covered UVA-I 340–400nm UVA-I (340–400nm) — covered
Zinc Oxide Mineral Physical filter — sits on skin and reflects UV. Reef-safer.
Titanium Dioxide Mineral Physical filter — sits on skin and reflects UV. Reef-safer.
03 At-a-glance facts
Protection
Filter type Mineral filters (zinc oxide, titanium dioxide) sit on skin and reflect UV. Chemical filters absorb UV. Hybrid blends both.
Mineral
Broad spectrum Protects across both UVA and UVB ranges. UVA causes aging and deeper damage; UVB causes burns.
Yes
Formulation & feel
Texture How the formula feels at application — milk, gel, cream, spray, stick, essence, lotion, powder, or cushion.
Milk
Finish How the formula looks on skin once dry: matte, natural, dewy, or glowy.
Natural
Tinted Adds sheer pigment (iron oxides) that masks the white cast common to mineral filters and gives a skin-tone finish.
No
Fragrance-free No synthetic perfume added. Not FDA-defined in the US; the EU requires 'Parfum' + the 26 named allergens on the label. 'Unscented' differs — may contain masking fragrance. Botanical oils still scent.
Yes
Alcohol-free No drying short-chain alcohols (alcohol denat., SD alcohol, ethanol). Does not refer to fatty alcohols like cetyl or stearyl alcohol, which are emollients.
Yes
04 Full ingredient list (INCI) 42 ingredients
MODERN FILTER 0 LEGACY FILTER 0 MINERAL FILTER 2 ADDED FRAGRANCE 0 NATURAL FRAGRANCE 0 ALCOHOL 0 WATCH 0 ACTIVE 4
Active ingredient (pending review)·Ascorbyl Glucoside· Niacinamide Vitamin B3 — barrier + brightening. ·Other ingredients (pending review)·Cyclopentasiloxane· Zinc Oxide Mineral UV filter — physical block; reef-safer. ·Water·Butylene Glycol· Titanium Dioxide Mineral UV filter — physical block; reef-safer. ·cross-linked type Silicone / reticulated silicone block copolymer (pending review)·Dimethicone·Peg-9 Polydimethylsiloxyethyl Dimethicone·Peg-12 Dimethicone·Cetyl Ethylhexanoate·Isotridecyl Isononanoate·Dipotassium Glycyrrhizate·Retinyl Palmitate· Centella Asiatica Leaf Extract Centella — calming, repair. ·Hydrolyzed Elastin·Hibiscus Sabdariffa Flower Extract·Creatinine·Hydrolyzed Soy Protein·Arnica Montana Flower Extract· Hydrolyzed Hyaluronic Acid Hyaluronic acid — humectant. ·Isodonis Japonicus Extract·Linum Usitatissimum Seed Oil·Silica·Cydonia Oblonga Seed Extract·Symphytum Officinale Extract·Zea Mays Oil·Isostearic Acid·polyoxybutylene polyoxyethylene polyoxypropylene glyceryl ether (3BO) (8EO) (5PO (pending review)·Trimethylsiloxysilicate·Methicone·Aluminum Hydroxide·Potassium Hydroxide·Sodium Chloride·Sodium Citrate·Citric Acid·Disodium Edta· Ethylhexylglycerin Humectant — the workhorse hydrator. ·Phenoxyethanol
Source: brand-published INCI. Last verified 19 Jun 2026. Show in detail
01 Active ingredient Pending review
02 Ascorbyl Glucoside Ascorbyl Glucoside
03 Niacinamide ACTIVE Vitamin B3 — barrier + brightening.
04 Other ingredients Pending review
05 Cyclopentasiloxane Cyclopentasiloxane
06 Zinc Oxide MINERAL FILTER Mineral UV filter — physical block; reef-safer.
07 Water Water
08 Butylene Glycol Butylene Glycol
09 Titanium Dioxide MINERAL FILTER Mineral UV filter — physical block; reef-safer.
10 cross-linked type Silicone / reticulated silicone block copolymer Pending review
11 Dimethicone Dimethicone
12 Peg-9 Polydimethylsiloxyethyl Dimethicone PEG-9 Polydimethylsiloxyethyl Dimethicone
13 Peg-12 Dimethicone PEG-12 Dimethicone
14 Cetyl Ethylhexanoate Cetyl Ethylhexanoate
15 Isotridecyl Isononanoate Isotridecyl Isononanoate
16 Dipotassium Glycyrrhizate Dipotassium Glycyrrhizate
17 Retinyl Palmitate Retinyl Palmitate
18 Centella Asiatica Leaf Extract ACTIVE Centella — calming, repair.
19 Hydrolyzed Elastin Hydrolyzed Elastin
20 Hibiscus Sabdariffa Flower Extract Hibiscus Flower Extract
21 Creatinine Creatinine
22 Hydrolyzed Soy Protein Hydrolyzed Soy Protein
23 Arnica Montana Flower Extract Arnica Flower Extract
24 Hydrolyzed Hyaluronic Acid ACTIVE Hyaluronic acid — humectant.
25 Isodonis Japonicus Extract Isodonis Japonicus Extract
26 Linum Usitatissimum Seed Oil Linseed Oil
27 Silica Silica
28 Cydonia Oblonga Seed Extract Quince Seed Extract
29 Symphytum Officinale Extract
30 Zea Mays Oil
31 Isostearic Acid Isostearic Acid
32 polyoxybutylene polyoxyethylene polyoxypropylene glyceryl ether (3BO) (8EO) (5PO Pending review
33 Trimethylsiloxysilicate Trimethylsiloxysilicate
34 Methicone Methicone
35 Aluminum Hydroxide Aluminum Hydroxide
36 Potassium Hydroxide Potassium Hydroxide
37 Sodium Chloride Sodium Chloride
38 Sodium Citrate Sodium Citrate
39 Citric Acid Citric Acid
40 Disodium Edta Disodium EDTA
41 Ethylhexylglycerin ACTIVE Humectant — the workhorse hydrator.
42 Phenoxyethanol Phenoxyethanol