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SE:CRUNO

UV Smooth Cream Vitaliefsi 0101 SPF 50+ PA++++

SPF 50+ · PA++++ Invisible No white cast — chemical/hybrid filters that disappear on skin. JP Japan jp-domestic Formulation variant: jp-domestic. Region-specific reformulations are tracked as separate products.

Octinoxate + DHHB chemical cream with ethanol and fragrance; octinoxate EDC concern and alcohol/fragrance hit sensitive-skin tolerance.

◐ CHEM Chemical filters Chemical filters — Organic filters absorb UV. Cosmetically elegant; filter selection matters. ((· BS Broad spectrum Broad spectrum — Blocks UVA + UVB across the full sun-damage spectrum.
70.3
Composite
Composite score · independent
Ranks #821 of 1558 in the current catalogue. Octinoxate + DHHB chemical cream with ethanol and fragrance; octinoxate EDC concern and alcohol/fragrance hit sensitive-skin tolerance.
Composite is a weighted blend: UV 25% · Modernity 10% · Sensitivity 15% · Environment 10% · Elegance 15% · Health 25%.
Verdict Should you buy it?

A short-INCI Japanese chemical cream pairing octinoxate with DHHB in a silicone-and-ethanol base. Fragrance, ethanol, and the older octinoxate filter limit its appeal against newer formulations.

Pros
  • DHHB contributes long-wave UVA protection
  • Tocopherol and dipotassium glycyrrhizate in supporting roles
  • Concise ingredient list with limited filler
  • Centella and aloe extracts included
Cons
  • Contains octinoxate, an endocrine-disruption concern
  • Ethanol high in the ingredient list; can feel drying
  • Unspecified Fragrance present
  • Only two UV filters total

Who it's for: Buyers wanting a lightweight Japanese chemical cream and not sensitive to alcohol, fragrance, or octinoxate.

01 Score breakdown
UV protection How well the product blocks UVA + UVB across the spectrum at the stated SPF/PA. 98
Filter modernity Penalises legacy filters (octinoxate, oxybenzone); rewards photostable next-gen filters. 75
Sensitivity safety Risk for reactive skin — fragrance, alcohol, known sensitisers. 45
Reef / env. safety Reef toxicity, biodegradability of UV filters and surfactants. 65
Cosmetic elegance Spread, finish, white-cast, comfort on skin. 70
Health safety Endocrine concerns, systemic absorption signals across the formula. 58
02 Composition · key UV filters 2 filters resolved
UVB 290–320nm UVB (290–320nm) — covered UVA-II 320–340nm UVA-II (320–340nm) — covered UVA-I 340–400nm UVA-I (340–400nm) — covered
Octinoxate Legacy Older organic filter. Photostable in combination; some literature concerns.
Uvinul A Plus Modern Next-gen photostable filter; low irritation profile.
03 At-a-glance facts
Protection
Filter type Mineral filters (zinc oxide, titanium dioxide) sit on skin and reflect UV. Chemical filters absorb UV. Hybrid blends both.
Chemical
Broad spectrum Protects across both UVA and UVB ranges. UVA causes aging and deeper damage; UVB causes burns.
Yes
Formulation & feel
Texture How the formula feels at application — milk, gel, cream, spray, stick, essence, lotion, powder, or cushion.
Cream
Finish How the formula looks on skin once dry: matte, natural, dewy, or glowy.
Natural
Tinted Adds sheer pigment (iron oxides) that masks the white cast common to mineral filters and gives a skin-tone finish.
No
Fragrance-free No synthetic perfume added. Not FDA-defined in the US; the EU requires 'Parfum' + the 26 named allergens on the label. 'Unscented' differs — may contain masking fragrance. Botanical oils still scent.
No
Alcohol-free No drying short-chain alcohols (alcohol denat., SD alcohol, ethanol). Does not refer to fatty alcohols like cetyl or stearyl alcohol, which are emollients.
No
04 Full ingredient list (INCI) 19 ingredients
MODERN FILTER 1 LEGACY FILTER 1 MINERAL FILTER 0 ADDED FRAGRANCE 1 NATURAL FRAGRANCE 0 ALCOHOL 1 WATCH 0 ACTIVE 2
Water·Cyclopentasiloxane· Ethylhexyl Methoxycinnamate Octinoxate — endocrine-disruption literature. · Alcohol Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts. ·Butylene Glycol· Diethylamino Hydroxybenzoyl Hexyl Benzoate Uvinul A Plus — modern photostable UVA filter. ·Dimethicone·Acrylates/C10-30 Alkyl Acrylate Crosspolymer·Dimethicone/Vinyl Dimethicone Crosspolymer·Phenoxyethanol·Aminomethyl Propanol· Tocopherol Vitamin E — antioxidant. ·Dipotassium Glycyrrhizate· Centella Asiatica Leaf/Stem Extract Centella — calming, repair. ·Galium acutiloba fruit extract (pending review)·Aloe Barbadensis Leaf Extract·Coix Lacryma-Jobi Seed Extract·Cynara Scolymus Leaf Extract· Fragrance Synthetic fragrance blend — a common irritant. Composition is a trade secret; can include dozens of compounds. Avoid if your skin is reactive.
Source: brand-published INCI. Last verified 19 Jun 2026. Show in detail
01 Water Water
02 Cyclopentasiloxane Cyclopentasiloxane
03 Ethylhexyl Methoxycinnamate LEGACY FILTER Octinoxate — endocrine-disruption literature.
04 Alcohol ALCOHOL Drying short-chain alcohol — can compromise the skin barrier and disturb the film if used in high amounts.
05 Butylene Glycol Butylene Glycol
06 Diethylamino Hydroxybenzoyl Hexyl Benzoate MODERN FILTER Uvinul A Plus — modern photostable UVA filter.
07 Dimethicone Dimethicone
08 Acrylates/C10-30 Alkyl Acrylate Crosspolymer Acrylates/C10-30 Alkyl Acrylate Crosspolymer
09 Dimethicone/Vinyl Dimethicone Crosspolymer Dimethicone/Vinyl Dimethicone Crosspolymer
10 Phenoxyethanol Phenoxyethanol
11 Aminomethyl Propanol Aminomethyl Propanol
12 Tocopherol ACTIVE Vitamin E — antioxidant.
13 Dipotassium Glycyrrhizate Dipotassium Glycyrrhizate
14 Centella Asiatica Leaf/Stem Extract ACTIVE Centella — calming, repair.
15 Galium acutiloba fruit extract Pending review
16 Aloe Barbadensis Leaf Extract Aloe Vera Leaf Extract
17 Coix Lacryma-Jobi Seed Extract Job's Tears Seed Extract
18 Cynara Scolymus Leaf Extract Artichoke Leaf Extract
19 Fragrance ADDED FRAGRANCE Synthetic fragrance blend — a common irritant. Composition is a trade secret; can include dozens of compounds. Avoid if your skin is reactive.